Viviane Reding,

the European Commissioner for Information Society and Media, is calling on Europe’s telcos to get a move on and make a decision on a single mobile broadcasting technology standard. “The time for decisions is now-otherwise mobile TV will miss the boat to the European soccer championships in 2008,” said Viviane. She suggested that DVB-H was the best standard for Europe. The EC expects mobile TV will generate global revenue of E11.4bn by 2009, with 50m TV-enabled mobile handsets in the market.

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