20:20 Mobile launches intelligent Bluetooth marketing solutions

20:20 Mobile, European distributor of mobile phones and peripherals, has announced the launch of a new range of ‘Smart’ Bluetooth broadcasting solutions.

The solutions enable communications directly to mobile phone users who have opted in to receive Bluetooth messages that are specifically tailored for their needs.

Traditional Bluetooth messaging systems, or Naked Bluetooth, have worked by detecting when Bluetooth is enabled and broadcasting the same message to everyone. The 20:20 solutions allow businesses to cross reference against off site user databases, such as loyalty schemes, and then broadcast a tailored message to the mobile user whilst they are still within range.

James Browning, UK managing director at 20:20 Mobile said: “Bluetooth broadcasting has moved a long way from the early systems where anyone that had Bluetooth enabled received the same message. With the ability to send tailored messages instantly consumers can now receive offers and promotions that they will want and are based on their own habits. Imagine walking into your supermarket and receiving a discount based on the products that you buy.”

As part of the Bluetooth development programme 20:20 Mobile worked with a number of mobile manufacturers and Bluetooth device providers to ensure seamless integration and compatibility of the system.

“One of the biggest challenges with Bluetooth broadcasting has been that the systems have a very limited range. The systems that we have developed can now quickly talk to a remote database and decide what message to broadcast to the mobile user. The possibilities of the solution are endless, from supermarkets promoting a specific offer to customers as they walk in a store to travel information services at airports,” continued Browning.

The new Bluetooth broadcasting solutions can be deployed quickly and easily as they only require a low cost broadcast unit and an Internet connection to allow communication with the database.

The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)