The partnership will see 20:20 Mobile become the sole supplier of pr pay devices as Halfords expands into mobile, with a particular focus on promoting the sat nav and music capabilities of mobile phones. 20:20 already supplies mobile accessories across the entire Halfords’ store estate.
20:20 Mobile has been supplying Halfords with pre pay handsets since the end of last year in trials at various stores throughout the UK. The success of these trials will now see a permanent roll out, which will include 20:20 providing in-store displays and staff training.
The in-store displays will be made up of a two-sided island fixture, with products and network propositions being displayed to their best advantage.
20:20 Mobile managing director, James Browning, said: “We’re delighted to be working with Halfords to extend our current accessories supply agreement to encompass mobile devices. We have worked hard to understand Halfords’ strategic direction and develop a range that will drive sales and educate the consumer in how a range of functions and services, such as sat nav, can be converged through one device.”
Halfords category manager, Chris Corbin, has been impressed with the execution of this new category: “We have worked closely with 20:20 Mobile to deliver this project within our required timescales. We have worked to deliver a mobile phone proposition online and in-store, that compliments our strength as the leading retailer of hands free car solutions in the UK.”