24 Seven Reveals Strategy

Market Research

Telecommunications network operator 24 Seven Communications Ltd, has revealed a new business strategy which will help develop its brand proposition and position the business for further growth. Through a consultative process, which took into account views from customers and industry insiders, the business has developed a market position that will guide future direction.

The new strategy will lead on helping customers realise efficiencies by giving them a reliable and modern telecommunications package, which is tailored to their specific business needs. Another key element will be offering services, which are easily adapted to fit changing requirements. The company has also promised to offer customers an up-front pricing plan and a jargon-free service, in order to further set themselves apart from competitors. The changes have been marked by a comprehensive rebranding exercise, which will be rolled out this month and includes a completely redesigned website and brand identity.

In the 12 years since the business was launched, the telecommunications industry has seen, and responded to, significant changes in technology, legislation and trends. However, 24 Seven has identified an opportunity to differentiate itself from competitors through a new strategic direction aimed at staying one step ahead of customer demands. Additionally, 24 Seven will be looking to bring new products and services to market to add to their portfolio, the first of which are already at an advanced stage of development. This will enable the business to provide customers with a complete end-to-end solution for all of their telephony needs.

David Samuel, Managing Director of 24 Seven said: “We work in a highly competitive sector, and the need for innovative thinking to solve business challenges has never been greater. Technology is constantly evolving in telecommunications, something we’ve always been very aware of as a company. This puts us in a good position to provide secure systems that take into account the changing demands of UK businesses. We’ll be communicating the benefits to new and existing customers, which can save them time and expense by streamlining their processes. Our industry has been good at responding to change, but we feel we can go one better. We want to be known for innovation and for delivering clear and credible, bespoke solutions for businesses of all shapes and sizes.”

24 Seven has the technology and infrastructure to handle hundreds of millions of voice minutes every month, through a resilient multi-site network. The business owns and manages its own network in its entirety, and serves a wide range of business sectors. They have garnered a reputation in the industry for innovative technical solutions to some of the biggest telecommunications challenges facing businesses. The new strategy will see an increased focus on streamlining telecommunications systems for companies to increase efficiency, whilst combatting older technology left over as a legacy from out of date practices.

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David Dungay

Editor - Comms Business Magazine