Councillor Margaret Morris was speaking after officially opening the new base of 2ergo, at the Digital World Centre, alongside Media City UK, in Salford Quays. The company provides enabling technology behind mobile marketing, mobile customer relationship management, and mobile entertainment and media. Its clients include worldwide business giants such as O2, AT&T, Microsoft and Yahoo!
Based in Lancashire since its formation in 1999, 2ergo has grown by 630% in the last five years. It now has operations in Europe, Latin America and the USA, as well as a partner organisation in India and further aggressive expansion plans.
During her visit, Councillor Morris was given a tour of the offices by 2ergo group managing director Chris Brassington, who said: “The mayor particularly welcomed that we’ve brought significant employment to the area and plan to expand our team further at all levels. We’ll do this by recruiting people from the local community, ranging from highly skilled specialists to administration staff, and implementing a graduate trainee scheme next month, for example.
“We demonstrated some of our mobile marketing applications to her and throughout the visit she showed a real interest in, and understanding of, our innovative work and ambitions. She remarked for example on how mobile methods could improve communication, both internal and external, in the public sector.”
At the heart of 2ergo’s success is Multiserve, a technology platform that allows personalised messages to be created and sent via text, multimedia, voice, email, mobile websites, or combinations of these, from one source to audiences ranging from hundreds to millions.
2ergo’s technology is utilised by marketing professionals for tasks such as promoting, informing and cross selling, simply and quickly. It is also widely used for ordering concert tickets, paying for on-street parking, sending maps and discount vouchers, and providing updates about local council services, among other functions.