Mobile operator 3 UK has opened up its mobile broadband dashboard as advertising real estate for major brands. The dashboard, which launches every time a user connects to the internet, will be visible to more than one million mobile broadband users and receive more than 30 million impressions every month, the operator claimed.
3 UK is currently looking for the initial set of exclusive advertising partners to sign up until the end of 2009. Launch brands will have the option to receive in the region of one million to three million impressions each month, the business stated.
Once the mobile broadband dongle is plugged into the USB port of a computer, the dashboard will automatically appear with the connection manager and advertising pane alongside.
Neil Andrews, head of advertising at 3 UK said: “Our mobile broadband offering is seeing a huge amount of uptake. This new opportunity presents brands with the opportunity of getting in front of a large target audience in a bold and visible manner.”