With the latest audit figures now published by the Audit Bureau of Circulations we are delighted that Comms Business has once again been confirmed as the Channel’s favorite title, based on the number of requests to receive it during 2008. *
The figures based on an audit conducted on the November 08 issues of Comms Business and its rival show that 55% more people (2475) registered for Comms Business in the past 12 months giving us the most current Channel circulation base! *
More good news is Comms Business distributed 12,195 copies in November, the highest since its first audit back in 2000.*
Publisher Miles Bossom said “I am delighted that with our circulation now over 12,000 copies every month** despite market consolidation, we are continuing to provide the highest quality monthly magazine***. We are also very pleased to be the only audited Channel title to have a zero percentage rate of duplication on our circulation, making us an even better bet for our advertisers who expect value for money". *
Bossom continued “More important than our total circulation perhaps is the fact that our audit confirms Comms Business is circulated to more dealers and resellers than any other ABC audited Channel title with a total of 6442 (52.8%) confirmed on our circulation. * As most of our advertisers are looking to recruit or update resellers on their latest products or services this is extremely important”.
“We were the first and only Channel title to conduct an ABC audit from our first ever issue and we have continually invested in our circulation for the past decade”.
To update your registration or to join the 12,000+ individuals already receiving Comms Business free of charge every month visit www.commsbusiness.co.uk.
* source ABC website Jan to December 2008
** with effect from January 2009, publisher’s statement
*** publisher’s statement
^ comparing circulations for the November 2008 issues, source ABC website Jan to Dec 2008
+ based on the number of requests received during 2008; source ABC website.
Average net circulation for Comms Business 11,115, Jan-Dec 2008; average net circulation for competitor title 11,735, Jan-Dec 2008; source ABC website.