Acronis scores Arsenal contract

Acronis Arsenal t-shirt

Acronis has formed a new technology partnership with Arsenal Football Club. The partnership, which was announced at a media event during Arsenal’s pre-season tour to Singapore, will see the Swiss-Singaporean company provide data protection to the club’s growing IT infrastructure.

In top-flight sports, team and competitor analysis is more important than ever to gain an upper hand over the opposition. In this ever-advancing digital age, it is particularly important in football. Developing a winning game plan means recording and analysing the number of passes within certain areas of the pitch, touches in the opponent’s box, goals scored off set pieces, and more – all of which are factors that are meticulously studied before, during and after every match.

Arsenal Football Club is at the forefront of data use within football, examining data to improve its performance both on and off the pitch. The club knows that data is extremely valuable and needs to be protected.

This is where the partnership with Acronis comes in. In its new role as an official partner, Acronis will deliver easy, efficient, and secure data protection for all of Arsenal’s data, applications and systems, such as the team’s Microsoft OneDrive and Office 365 accounts. Acronis also will provide secure storage of every first-team and academy training session recorded at the club’s training ground in Colney – which amounts to 8 TB of data a year, the equivalent of 875 matches.

“At the highest level of competition, data is a critical asset. The teams that understand its importance partner with Acronis to optimise their data management. Arsenal FC has been a leader in data use, which is why we are proud to be partnering with them. It shows that Acronis’ technology is perfectly suited to high-pressure, digitally intensive environments – even those that are always on the road. We are confident this partnership will benefit Arsenal, Acronis, and all our partners and customers,” said John Zanni, President of Acronis.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “As we enjoy another hugely successful pre-season tour in Singapore, we’re delighted to welcome Acronis into our family of official partners. Acronis are world leaders in data backup services and their advanced technology will ensure the club’s data is safe and secure. We look forward to working with Acronis and supporting them in their business growth plans.”

The partnership will run for three years and entitles Acronis to LED signage around the pitch at every home Premier League, Emirates FA Cup and Carabao Cup match. Acronis will also have presence on Arsenal interview backdrops and access to Arsenal first-team players and legends to support Acronis’ aim to increase brand awareness globally.

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David Dungay

Editor - Comms Business Magazine