November’s launch of Google Android caused immense hype in the mobile world, with a surge in the early adoption of the new G1 mobile handset that suggested Apple’s iPhone title of ‘most hip mobile device’ may be up for grabs.
However, by December, the excitement surrounding Android had levelled off slightly. Using figures from ten major brands across all industry sectors, web analytics specialist, WebTrends, said that on average .04% of all traffic is arriving at the websites in the US through Android compared to .01% for UK sites.
Compared to similar stats from iPhone and BlackBerry usage, these figures do seem low. The same brands can attribute .70% of their traffic to individuals accessing their websites from an iPhone in the US and .41% in the UK and for Blackberry the figures stand at .38% in the US and .30% in the UK.
Although the uptake figures for Android are lower, advertising and marketing activity surrounding its launch has so far been minimal, commented Christian Howes, digital solutions architect at WebTrends.
He added: “Android uptake thus far is comparable to that which the iPhone achieved during the early stages of its launch, so although Android is lagging at the moment Google won’t be too concerned. Don’t forget that it has launched on only one phone and network, and that the Google marketing machine hasn’t fully swung into action. Instead those clever people at Google are letting people like me talk it up in the media, creating a sense of anticipation while they test the water and let developers get to grips with the platform architecture.”