This contract was secured via the Group’s Rocom division and is expected to generate revenues in excess of £1m per annum. The product range will be branded Freeplay and will be in M&S packaging.
ATC say Freeplay Energy plc is the original and leading global brand of clean, dependable energy products. Freeplay Energy's patented technology harnesses human, solar and rechargeable energy and converts it into electricity to power unique portable, consumer products replacing conventional disposable battery-powered systems that are environmentally toxic and expensive.
The current product range includes mobile phone chargers, radios, torches, lanterns, and standalone foot powered generators. Freeplay Energy's Lifeline radio is distributed throughout the developing world by the Freeplay Foundation (www.freeplayfoundation.org) as well as by aid and humanitarian organisations such as Unicef and other United Nations agencies.
Alex Tupman, CEO at ATC, commented: “We are pleased to announce this contract win with M&S as it further demonstrates the Group’s combined strength as being able to sell to and supply major high street brands. This follows on from our recent contract with Dixons Stores Group International.”