Avaya Launches Executive Briefing Centre

Avaya has opened a new EMEA Executive Briefing Centre (EBC) to provide customers, prospects and partners with a true experience of its business communications solutions, from the perspective of the business user.

Demonstrations are customised based on a company’s business needs – for instance, from the perspective of a nurse, store assistant or concierge – rather than on ‘technology for technology’s sake’. The EBC has several ‘scenarios’: home-office, office, car, customer service centre, and hotel. The demonstrations present a solid ‘day in the life’ based on specific business activities.

“What makes the EBC different is that we developed it exclusively with the end-user in mind,” said Martyn Lambert, Vice-President, Marketing, Europe Middle-East and Africa, Avaya. “Business users need to see and understand how communications enhance business efficiency – regardless of location or device. In today’s economy, being able to see real life solutions in action minimises purchasing risk and enables customers to see how they can use technologies to re-architect their organisation for growth and reduce customer and employee churn.”

Visitors to Avaya’s EBC can experience what it is like to be an employee with dual home-office and workspace, able to communicate seamlessly with no down-time or delay, regardless of device or location. The EBC also shows what a day in the life of a future contact center agent or supervisor could be like – how they work, and how they can be monitored, measured, and their activities correctly reported – even from home.

Visitors also can see how communications can be integrated into supply chain, disaster response and other major business activities easily and automatically.

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