In this role, Reddin will continue to build on the success of Avnet’s networking and security business in the UK. He will work with new and existing value-added reseller partners to expand their networking and security portfolios. Additionally, he will help them identify new opportunities to create more complete networking and security solutions by leveraging other technology and service offerings available through Avnet. Reddin will report to Peter Hannah, business unit director, networking & security and unified communications, Avnet Technology Solutions UK.
“Grant Reddin is highly regarded in the distribution, networking and security industries,” said Hannah. “He has proven expertise in developing innovative solutions that solve business issues and create incremental revenue opportunities for partners. Grant’s skillset combined with Avnet’s resources and portfolio of products and services from industry-leading suppliers creates a powerful combination, and one that we are confident will deliver accelerated success for our suppliers and business partners.”