Brand-Rex appoints new CEO

Brand-Rex today announced the appointment of Martin Hanchard as its new CEO, effective from 3rd January 2013. In tandem Paul Lines announced his retirement from the position, which he has held for the past decade.

Martin has a long and successful career in the power and telecommunication cables and systems industry, having been with Pirelli/Prysmian cables for over twenty years, most recently the Chairman and CEO of the company’s North American business. Martin has also been heavily involved over the years as a member of various industry committees and standards bodies including Europakabel, Eurotelcab and the International Cable Federation.

Incoming CEO, Martin Hanchard said, ‘I have watched with interest as Brand-Rex has restructured and grown during Paul’s tenure and I am very excited to work with both the team at Brand-Rex and the owner Murray Capital. I see many benefits in the Private Equity business model which has given Brand-Rex a great platform from which to grow and continue to succeed. I am looking forward to the challenge and see a great future for Brand-Rex to continue as the technology leader it undoubtedly is, while extending its existing global footprint.”

Martin concluded, “I take up the post officially on 3rd January 2013 but I am delighted that the board and I have persuaded Paul to remain in the capacity as President of Brand-Rex so that his experience and expertise remains available to the company.

“Brand-Rex has a great pedigree of technological innovation and commands a leadership position in 40Gb/s and 100Gb/s migration. Our recent carbon neutral achievements have also demonstrated leadership in environmental initiatives. I foresee significant medium and long-term growth potential in our data cabling and specialty cable markets in which we compete.”

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