Broadsoft Acquires Transera

Agreement Deal Acquisition

BroadSoft has acquired Transera, a provider of cloud-based contact centre software for small-medium business (SMB) and large enterprises.

The acquisition positions BroadSoft to lead the fast-growing Contact Center as a Service (CCaaS) market, while enabling service providers to offer a comprehensive cloud contact center portfolio with minimal new investments, rapid time-to-market, and seamless integration with BroadSoft’s BroadWorks® and BroadCloud® solutions.

Gartner placed Sunnyvale, California-based Transera as a “Visionary” in the 2015 Magic Quadrant for Contact Center as a Service, North America.

“Today’s acquisition brings together the leading cloud unified communications provider with a pioneer redefining contact center performance through omni-channel and big data analytics,” said Michael Tessler, chief executive officer, BroadSoft. “The multi-billion dollar contact center market is ripe for cloud disruption, and we now offer service providers a single stack solution with the flexibility to scale from SMB to large enterprise.”

The 2015 premise contact centre market represents a large $3.3 billion opportunity according to an October 2015 MZA market forecast.

“Cloud is rewriting the rules when it comes to how businesses can deliver a superior customer-engagement experience through simplicity, on-demand scalability, and advanced analytics,” adds Prem Uppaluru, chairman and chief executive officer, Transera, who will assume the role of General Manager and Vice President of BroadSoft Cloud Contact Center.

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David Dungay

Editor - Comms Business Magazine