GB Oils distributes oil products to domestic, commercial, industrial and agricultural customers across the UK from a network of locations, providing national coverage. Each depot is an individual operation with a clear commitment to service and customer care, so communication with head office in Warrington, Cheshire is central to the company’s operations.
Independent business telephony specialists, Brooks Deacon, were called in to advise GB Oils on how they could save costs. Brooks Deacon proposed transferring the forwarded numbers over to Gamma Virtual Numbers, removing the geographical limitations and the need for an expensive call divert. Using STL to provide the service, GB Oils now saves the monthly rental charges as well as the monthly call divert charges associated with the legacy BT call diverts used previously. With over 240 numbers transferred to date, this annual cost saving amounts to a massive £62,500.
Virtual Numbers provide easier management via the Feature Plus Web Portal for moving calls quickly and there is higher visibility in the number of calls going across to assist in management decisions. For a fixed monthly fee, users can redirect calls online as often as they like to any number they choose, without the caller knowing that they are contacting a different location. GB Oils also like the flexibility of having Virtual Numbers in case of disaster recovery. If any of their offices become unusable through fire or flood, they have the facility to log on and redirect the phones so that business can carry on unaffected.
Rachel Brooks of Brooks Deacon commented, “Cooperation between ourselves and STL has resulted in a solution that provides a real cost benefit for GB Oils.” Philip Donigan, STL’s sales director, added ”Virtual numbers are just one element of VoIP technology that can save money and make businesses more efficient, which is why VoIP is growing so quickly.”