Cable&Wireless Launches SME Channel Offensive

Cable&Wireless has launched its New Way for Resellers programme. The programme will ensure resellers are equipped with high quality IP services, bandwidth applications and products on its Multi Service Platform (MSP).

Resellers can now access enterprise capability and product suites with the option to purchase bandwidth and voice (minutes) services in either blocks or full kits. Resellers will sell the products to SME’s as they address this growing market and help SME’s to make the most from existing infrastructures and deliver greater business efficiencies and revenues.

Industry analysts are predicting a rise in demand for enterprise grade data access in the SME market, as businesses seek to broaden the range of services run on their networks. Cable&Wireless’ resellers are now more prepared than ever to provide real business solutions over a wide geography, run on carrier class capabilities.

With Cable&Wireless’ MSP now available to resellers, businesses will be able to benefit from increased network bandwidth capabilities and hosted applications including FMC and IPCCTV. Resellers will be able to purchase products individually to create unique bundled offerings, including fast broadband, SDSL and Ethernet services.

Cable&Wireless’ ambition is to redefine what it’s like to work with a global telecommunications company and its New Way for Resellers programme cements its commitment to resellers by providing carrier class services, support and marketing tools. The new approach is already proving to be a success, with AT Communications Group, a UK based technology company signing a three-year agreement to act as a major provider of Cable&Wireless’ expanding product portfolio.

Alex Tupman, ATC, comments: “The new agreement is significant because it will enable us to grow our client base by offering a complete Cable&Wireless portfolio of new and innovative IP, hosting, digital media and security products specifically targeted at our market.”

Ian Thomas, Director of Partner Services, Cable&Wireless commented; “We want to rewrite the reseller rules and are proud of the market leading propositions we can now offer to our resellers. We’re using a unique lego system to offer the choice of blocks or pre-made kits with the same network capacities and connectivity speeds as large corporates. Our ‘New Way’ is about backing our resellers and to offer them the same quality of service and solutions as we do with our Enterprise customers.”

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