Chess launched Cool & Fast in October 2006 in which SMARTER Partners competed to win prizes. On top of Cool & Fast monthly prizes such as snowboarding lessons and iPod nanos, SMARTER Partners were in the running to win a weekend on the Piste in the French Alps or a day on the tracks at Palmer Sports.
Chess designed Partner incentives such as Cool and Fast in order to motivate and engage the channel as well as to reward and recognise success. In March, winning SMARTER Partners took to the slopes in the resort of Courcheval in the French Alps where they were treated to a five star weekend on the piste. Later in the month, more Partners swapped racing up the leader board for the ultimate racing experience at Palmer Sports. The high octane experience included the opportunity to burn rubber in a Jaguar XKR and thrill seeking Partners relished the ride.
“I may have driven round as one instructor said "like his Granny" but I really enjoyed myself, improving over the day by over 20 per cent… although that was in the Jaguar!” said SMARTER Partner Michael French.
Chess’ Chief Executive, David Pollock said “It was great to get together with SMARTER Partners and celebrate their success. Our channel partners are an integral part of Chess and without them we would not achieve the growth and success that we are driven towards. As Chess grows, it is increasingly important to us to offer industry leading commissions, support and exciting incentives. Look out for news from Chess on how SMARTER Partners can make a million!”