to the mobile and digital communications world - a new global company, brand name and ticker symbol (NASDAQ: MESG). The new identity reflects the joint company’s mission to be the trusted next-generation digital technology provider to operators and enterprises across the globe, offering communication solutions that generate new monetisation and engagement opportunities with today’s multi-device, multi-service consumer. Already, Xura counts as customers eight of the top 10 global operators, reaching over three billion end points. The company’s new website is www.xura.com. Xura will also be renaming all Comverse and Acision subsidiaries.
“Our new brand identity reflects the modern and unique outlook the combined Comverse and Acision companies have for the future of digital communications, enabling us to think bigger, reach further and act smarter. We wanted a name that echoed our no boundaries, anything is possible mindset, and Xura provided this through adaptation of the word “Aura,” which imparts a sense of powerful, positive feeling all around you, and connotes the freedom to map thoughts and expression, which is what we want to drive with our digital communication services,” said Philippe Tartavull, Chief Executive Officer of Xura, Inc.
“In today’s quickly-shifting world of communications, we will harness our new brand to offer clever ways for operators and enterprises to quickly realise opportunities from existing technology while building richer communication futures. Xura’s values, positioning and no boundaries attitude will guide our strategic direction and set us apart in the market environment in which we operate,” continued Tartavull. “We will be agile in delivering new technologies and solutions that differentiate us from other providers. And with a shared set of goals with our customers, the new Xura team will use its insight, knowledge, and thinking to create paths that help them successfully navigate and effectively monetise this next generation of digital communication services and gain competitive advantage.”
JF Sullivan, CMO of Xura, added "We are committed to changing our approach to the Channel, we are Channel ready and can see multiple areas we can help them make money in the UK. Health Care, Logistics and Transportation are just a few where we see great potential. We are ready to treat our partners well and help them suceed."