Israel-based RayFusion will continue to operate as a standalone entity with operational independence from Connect2Media. It will retain its name and corporate identity and there will be no changes to its personnel or operations. However Connect2Media’s support will enable RayFusion to refine the development of its mobile content technology set, which will create a real point of differentiation for RayFusion content suppliers and raise the bar on service levels and transparency.
Doron Kagan, Co-CEO of RayFusion, commented: “Connect2Media is an exciting, forward looking company and we are enthusiastic about what we can achieve together. Connect2Media has excellent relationships with major carriers around the world which will allow us to broaden our already significant distribution network and cementing our position as a leading distributor of mobile games. RayFusion will use the new full distribution coverage to offer its suppliers a wider distribution network with the same high standard of performance, reporting and payments.”
Eric Hobson, CEO of Connect2Media, added: “RayFusion is a major player in the global mobile content distribution market and we are delighted to announce this transaction. RayFusion have an impressive roster of titles and have shown exciting growth. We believe we can leverage our complementary strengths to boost the group’s 360 degree approach to digital media to encompass entertainment properties across multiple platforms.”