Hyde, previously Marketing Manager for Crane’s newest vendor, Samsung, brings with him a wealth of over 25 years experience in the communications industry. Prior to Samsung Hyde has worked in both product management and marketing with BT, Philips and SDX.
Hyde said “My appointment adds even more experience to an already strong business unit and I look forward to helping Denise drive the business forward.”
Denise Drew, Crane Samsung Managing Director said, “The appointment of Ian is a great bonus to Crane Samsung. His knowledge of the systems and channel will be invaluable. Crane Samsung can now start to drive marketing activities to assist our channel to increase sales through creative marketing programmes. ”
The appointment of Hyde further strengthens Crane’s position in the channel with Crane’s value- add proposition accompanied by Samsung’s leading edge portfolio and global brand. At Crane Hyde will be responsible for developing the Crane Samsung marketing strategy, developing sales initiatives for resellers as well as supporting the sales teams through marketing programmes.