This month will see Marina Lazaris, Marcus Campbell and Kieren Mullins help the company to drive a major channel recruitment campaign, in order to grow the number of reseller partners and increase CTI Group’s business through the reseller channel. In addition to securing new partners, the latest recruits to the team will help resellers to identify and win new business by acting as a ‘free’ sales resource. For use within their existing customer base, or with prospects, channel partners will have access to incentives and marketing tools such as co-branded literature, sales leads and even the presence of a CTI Group representative at demonstrations.
Commenting on the new appointments, Mark Armstrong, CTI Group Sales Manager said; “CTI is 100% channel focused, meaning there is no threat to our partners from direct sales teams. Marina, Marcus and Kieran have some fantastic experience and will be utilising their skills to not only expand our customer base, but to also help partners grow their own businesses.”
CTI Group channel partners G3 and Genesis have worked with the company for over 10 years. Tony Parish, MD, commented; “G3 has an excellent relationship with CTI Group. From a product, operational and account management perspective we know we can rely on CTI Group to deliver. In fact our CTI Group Account Manager is an integral part of the sales team, regularly attending end-user meetings in order to demonstrate solutions and ultimately helping us to close more deals. It’s a partnership that helps us to grow the business without additional investment in new people, systems or training.”