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Daisy and TalkTalk deal collapses

Confusion board unsure

TalkTalk has scrapped its plans to sell its direct B2B business to Daisy last week which caused its shares to go into free fall. The £175m deal was initially billed as an overhaul and a chance to focus on its wholesale business. The transaction would have seen 80,000 business customers move to Daisy and would have removed a layer of complexity from within the TalkTalk operation.

The company, which is led by chief executive officer Tristia Harrison, did not give a reason for its change of heart, saying it will continue to manage the direct B2B unit itself.

The news prompted a sharp decline in the TalkTalk share price (11%).

TalkTalk

 

The news comes as Daisy CEO Neil Muller walks away from company after three years in the chair.

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David Dungay

Editor - Comms Business Magazine