The partnership will see Dialaphone occupy a prominent position within online and offline promotion of the Professional Darts Corporation (PDC) tournament, as well as the visibility afforded by a high profile deal of this nature. The event sponsorship marks the beginning of a number of marketing initiatives within the business to reposition Dialaphone back as a leading mobile phone retailer.
With over 200,000 live spectators attending PDC events each year, brand exposure opportunities for Dialaphone are at a maximum. The highly affluent audience that follow the sport (over 40% of viewers fit in to the ABC1 demographic) coupled with television viewing figures second only to football, means that the events offer high exposure to a highly relevant smartphone user audience.
Dialaphone Online Marketing Manager Adam Cartlidge said: “We’re very proud to be associated with Premier League Darts and this partnership marks a return to prominent exposure for the brand, and arrives in conjunction with a magnitude of marketing initiatives which aim to reposition Dialaphone back at the head on the online mobile phone retailer table.
“The phenomenal success of Premier League Darts and the high profile it occupies in the sporting calendar allows Dialaphone as ‘Official Mobile Partner’ to gain exposure to the sports new fan base, a fan base which we feel perfectly represents that of the smartphone market.
“Past misconceptions about the Darts crowd have now long since diminished, and the new prominence of the affluent information hungry male is now in place. These are guys who want the latest technology and gadgets, but are savvy enough to realise the best mobile phone deals are online.”
To mark the start of the partnership, Dialaphone will be offering darts fans the opportunity to win 5 pairs of VIP tickets to the opening night of the Premier League Darts season at The O2 on February 10. The lucky winners will enjoy a VIP evening including seats next to the player’s walk-on area and special VIP access to a private guest lounge. Entrants need to come up with a name for the Dialaphone darts team and drop it in the comments.
The Premier League Darts season runs for fifteen weeks starting on February 10 though to May 19, where the season ends with the Play-Offs at the Wembley Arena. The competition features the top eight players from the sport, with 15-time World Champion and reigning Premier League Darts champion Phil ‘The Power’ Taylor, current World Champion Adrian Lewis, James Wade and Gary Anderson competing on the opening night at The O2.