Entanet is encouraging its partners to seek out more business around IP VPNs by producing an eBook to help resellers understand their advantages and benefits to end-user customers.
The company has seen a sharp rise in the number of opportunities brought by partners who have been actively selling virtual private network connections over the past 12 months and wants to encourage more resellers to seek out potential VPN adopters.
Darren Farnden, Head of Marketing at Entanet, says: “Over the past year we’ve helped hungry partners increase their pipeline of high value IP VPN business by 50 percent. We’ve been guiding them on how to identify opportunities, scope requirements and sell solutions effectively. That approach is working and we think more partners could benefit. The demand is clearly there – it’s just that many customers don’t know about the benefits of IP VPNs.”
Farnden says that by getting a good understanding of the business benefits, resellers can approach customers with confidence and build good relationships. “If they can help the customer see the positive impact an IP VPN can deliver, resellers can add genuine value and create good long-term relationships with ‘sticky’ customers that will provide a strong base for the future of their own business and support their growth plans.”
To help resellers get started and introduce its IP VPN services, Entanet has produced an easy-to-read eBook – ‘An insight into IP VPNs’ – that highlights the advantages and benefits of the solution and will help resellers to gain the level of understanding and confidence they need to talk customers through the options.
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