“Online and digital sales are an essential part of any retail strategy and are now accounting for a growing proportion of all software sales. EDSR enables retailers to avoid the risks of financial exposure that can come with holding physical stock whilst allowing them to offer instant access to a wide range of titles from leading content providers from both the gaming and business world. Norton Security is a great addition to this offer”, said Alex Croft Exertis sales and commercial director.
Exertis Ztorm has over 900 retailers set up to use EDSR. Smaller independent stores yet to create an e-commerce presence can make use of “redemption” sites provided by Exertis Ztorm where customers purchase keys to unlock and download titles. Alternatively, retailers can provide an online service in-store where customers can use kiosks to browse items and then go to the till to make a payment or from a web interface used by the cashier to issue download codes. In either case the code can be printed as a separate receipt or included on a receipt containing other purchases.