Speaking to Comms Business Magazine, Siobhan Morey, Sales Manager at distributor MTV Telecom says Swyx has been successfully adopted by the channel faster than any other product that she has seen launched in her 11 years in distribution.
“I believe that there are a number of key driving factors behind this and not least of which is the fact that Swyx offers true leading edge technology to a channel that is now ready to embrace it. In my opinion Swyx brings a basket of benefit for resellers in that there is less competition in market place for the product and good margins to be made. It’s an easy product to maintain as it is software; resellers don’t have to keep lots of hardware maintenance stock.
When it comes to accreditation MTV Telecom is providing further benefits to resellers as our channel partners get access to lead generation, marketing support for case studies, direct mail pieces, exhibitions, seminars and up to 6% rebate on purchases accrued in marketing fund.
Morey adds that Swyx is a channel only product sold via distribution. “This approach to market has been proven to be exceptionally successful time and time again by the likes of Avaya, Panasonic and all of whom have adopted a channel only model and in doing so have positioned themselves as the UK’s market leaders in the SME sector.
In addition resellers that in the past have walked away from opportunities as they did not have access to or could not warrant the hefty investments required to provide solutions such as Cisco and Avaya Call manager are now finding that through MTV Telecom they can offer the Swyx suite of products as a viable alternative. We have had a number of significant wins in these areas and resellers are becoming more and more confident when bidding for larger and more sophisticated end user requirements.
With a low cost of entry – from around £2k and 3-4 days training – to the product dealers able to dedicate time, resource’s and finance to developing their skills around any gaps in their technology skills rather than just a vendors product.”