Her new role will involve developing marketing strategies and tactical activity plans for Freedom, while overseeing the marketing and telemarketing teams.
As a Fellow of the Chartered Institute of Marketing with 17 years IT marketing experience, Frost’s career has seen her develop expertise in event management, PR, and product marketing.
Commenting on Frost’s appointment, Pat Botting, managing director, Freedom Communications, said, “Clare brings a wealth of experience to the Head of Marketing role and we are delighted to welcome her on board. This is an exciting time for Freedom. Marketing will continue to play a key role as we expand our voice-data converged portfolio.”
Clare Frost added, “Freedom presents an exciting challenge in the dynamic communications market, where technology is truly changing the way in which people work. I am looking forward to working with our major partner, Alcatel-Lucent, as well as forging relationships with other business partners to strengthen our offering to the market as a leading provider of secure communications solutions.”