Fresh Focus from Mitel on Smaller PBX Market

Alison Brewer, solutions marketing manager at Mitel says her company has embraced 2008 with a fresh focus on one of the most buoyant market segment opportunities available today – the small to medium sized business sector.

“Having completed the integration with Inter-Tel, 2008 for the ‘New’ Mitel looks set to be an exciting year as Mitel positions its new portfolio with full commitment to the Inter-Tel 5000 Series. Combined with the Mitel 3300 IP Communications portfolio, this provides an unprecedented amount of choice for the SME customer.

“The combined portfolio consists of Mitel’s 3300 IP Communications SME Solutions and the Inter-Tel 5000 series. Mitel’s 3300 IP Communications Platform which customers wanting to migrate to IP with an affordable, flexible, feature-rich and scalable offering, delivering real value and fast ROI. The primary focus at the moment in most organisations, whatever the size, seems to be around user productivity and enhanced customer service. The 3300 ICP communications solutions absolutely fits into this requirement and are hard to beat in the sub 100 segment.

“The Inter-Tel 5000 Series has enjoyed critical acclaim in the SME sector since its launch in 2003, and has gone from strength to strength since that time. Delivering a solution that provides customers with the choice of digital, analogue, and IP and applications at a pricepoint that is affordable, are a must in this segment to gain success.

“Mitel’s combined portfolio provides the SME customer with a plethora of systems, telephones and solutions that meet the needs of the organisation, whether that be IP, digital or the desire to retain some form of analogue – the choice is theirs. Customers looking to minimise cost to their business see VoIP as the starting point to achieve this goal, and understand the long term benefits in spending money on IP systems and applications to deliver benefits such as enhanced customer service, remote working capability and much more.

“By way of reinforcing its commitment to its channel partners, Mitel has added Inter-Tel products to its successful PARTNERreward program, launched last year. The addition of the Inter-Tel products to the program is a fantastic way to introduce their portfolio to the existing Mitel channel, and opens up the legacy digital market in the small to medium space.

“The ‘New’ Mitel has a very compelling portfolio for the SME market, and is looking forward to the challenge and opportunity that lies ahead.”

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