Gamma ‘gees up’ the Channel

Gamma has been on the road once again with the Races Roadshow, meeting over 350 channel partners across the UK.

Led from the front by Gamma CEO, Bob Falconer and his senior team, this year’s tour saw a horse racing theme and visited Hamilton Park racecourse near Glasgow, Haydock Park racecourse near Manchester and The Royal Horseguards hotel in London during April.

Delegates visited the five half-day events across the three venues to listen to presentations by Gamma’s Marketing Director, Richard Bligh; Sales Director, John Haw and members of the senior product team. Presentations shared market insight and forecast, provided a product development roadmap and demonstrated some of the innovative ways that end users are deploying Gamma’s converged mix of voice and data products.

Each day was structured to include specialist Customer Services and Sales workshops as well as networking opportunities, product demonstrations and a chance for people to compete in a fun horse racing game.

Joining the Gamma team was customer service specialist consultant Andrew McMillan who, with over 28 years’ experience as John Lewis’ Head of Customer Service, was able to provide some fascinating insight into how businesses can improve customer acquisition and retention, just by making a few simple changes to the way they interact with customers and prospects.

Coffee breaks saw the breakout areas abuzz with people using the updates to discuss new ways of working and how they could maximise new and existing opportunities.

Richard Bligh, Gamma’s Marketing Director, commented: “We’ve been busy integrating our fixed, mobile and data services so that they form compelling unified solutions and we’re really excited about the opportunities these have created for the channel this year. The attendance levels at the roadshow have been amazing and the feedback from those who attended has been extremely positive.”

Fred Barton, Networks Manager at Gamma reseller, Rainbow said, “Gamma provided a valuable insight into the extent of services they provide and I now have a far stronger understanding of Gamma and the opportunities they can deliver for our business. We gained a good understanding of sales and marketing support, which is available from the company and it was very useful to see real-life examples.”

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David Dungay

Editor - Comms Business Magazine
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