According to Gartner, Avaya represents 38 percent of the global market for contact centre revenue and 40 percent of the global market for contact centre shipments -- figures that are in both cases about 25 points ahead of the nearest competitor. Specifically in the Europe, Middle East and Africa (EMEA) contact centre market in revenue, Avaya leads with 32 percent of the market, which is 14 points ahead of its nearest competitor.
In the North American contact centre market, including the U.S. and Canada, Avaya leads with 43 percent of the total market for contact centre revenue. In other regions, Avaya delivers similar strength in contact centre revenue, leading Asia Pacific with 35 percent. In the Latin America region, Avaya grew more than 100 percent, and represents half of the region's share for contact centre revenue - about three times its next competitor.
According to Gartner, the market for contact centre revenue is nearly $2.4 billion. Gartner defines contact centres as computer-based systems that provide call and contact routing and prioritisation for high-volume telephony and multimedia transactions. They support critical customer service functions around the world through specialist answering "agents" and use sophisticated real-time contact management and reporting systems.
Additionally, Gartner's report highlighted the rapid growth of IP-based contact centres, with shipments growing 37 percent year over year to now represent 49 percent of the worldwide contact centre market (comprised of both TDM and IP technologies). Next year, Gartner expects the migration to IP-based contact centres to accelerate, as more businesses turn to IP for its more functional multi-site and virtual customer service capabilities. According to Gartner's report, Avaya led the IP contact centre category with 36 percent, 16 points ahead of its nearest competitor.