For Genesis, as well as significantly growing the size of its business, the deal opens up increased opportunities to sell its wider hosted IT, data and software services.
Piers Linney, a director at Genesis, said: “This transaction doubles the size of the mobile voice and data customer base managed by Genesis, making us the largest independent mobile virtual service provider in the UK.
“It also allows us to offer THUS Mobile customers a broader portfolio of products and services in response to a rapidly changing market. We believe that business customers no longer want voice and data services in isolation. Instead, these need to be offered alongside hosted IT services as a converged solution, helping businesses increase efficiencies and revenues.”
The acquisition comes three weeks after Genesis acquired Increase CRM, to become the UK’s leading provider of hosted Microsoft Dynamics CRM services.