As managing director of 20:20 International, Steur will lead the company's relationship with RIM, focusing on driving forward 20:20’s sole distribution status across European markets. He will also drive the Group's accessories offer across Europe.
20:20 International’s key role will be developing and overseeing the implementation of distribution strategies for RIM and accessory products in each of the Group's existing countries of operation. A crucial focus will also be on incubating business in new territories, looking to build critical mass in any new market and extending the number of countries where 20:20 has a presence.
The appointment is the final part of the Group’s restructure which begun earlier this month in a bid to rationalize 20:20’s UK business’ structure, while providing a strengthened role for the international operations.
Commenting on his appointment, Steur said: “I am thrilled to be leading the creation of 20:20 International at an exciting phase of the company’s development, especially with the backdrop of huge changes taking place in the market and the huge opportunities that BlackBerry products present in Europe.
"Expanding our successful international operations is a key challenge for us and 20:20 International will be a cornerstone of the Group’s strategy going forward as we seek to translate 20:20's offer across new territories.”
20:20 Mobile Group CEO, Meinie Oldersma, said: "George has a wealth of opportunity with a real appreciation of the challenges of dealing with both mature European markets and the approach needed to maximise business in emerging markets.
"We have a successful portfolio of international businesses already, but the scale of our operations and our expertise in the mature UK market gives us a strong proposition that we will seek to roll-out still further,” he added.”