German customers to transfer mobile data instantly at the point of sale

Cellebrite, a provider of carrier grade mobile phone point of sale (POS) synchronisation systems, has announced that the third largest German mobile operator, the E-Plus Group has introduced Cellebrite’s UME-36Pro into 105 stores across Germany to enable customers to easily transfer personal data when buying a new mobile handset.

Customers purchasing a new mobile phone or moving to the E-Plus network will now be able to transfer personal data like their phonebook contacts from an old device to a newly purchased phone at POS. The UME 36 Pro eliminates the tedious and time consuming task of transferring data and protects customer privacy by securely transferring content without exposure to store personnel.

UME-36Pro can also offer backup of mobile content to a USB disk drive, PC, web site or to a server hosted by the operator. Cellebrite is the first company that offers a complete backup and transfer solution for the POS and for subscribers by integrating OTA systems to the UME-36Pro.

Bernhard Pawlak, CEO at Cellebrite Germany, said: “We are very satisfied that the E-Plus Group has chosen the UME 36 Pro to enhance its customer relationships. In the highly competitive and saturated German mobile market, the E-Plus Group counts on direct interaction with its customer at the POS and differentiates through additional services, like mobile phone data transfer. This increases customer loyalty and satisfaction.”

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