Google set to impact future of mobile search says Juniper

Google has been selected by Juniper Research as the top award winner in the Future Mobile Awards mobile search category.

The Future Mobile Awards are given to companies that have made a significant contribution to their sector and are poised to make considerable market impact in the future. The gold award recognises Google as being a leading light in the development of the sector.

Dr Windsor Holden, panel judge and principal analyst at Juniper Research, stated: “Through the development of Google Mobile, Google has provided consumers with a user friendly interface and applications which have successfully translated its appeal in the fixed environment into the mobile space. Furthermore, its release for the iPhone – integrating its multiple services into a single interface – has provided additional enhancements to the user experience.”

The awards were granted by a panel of expert judges based on a number of criteria, including: Innovation; Customer retention and growth; Commercial deployment; Ease of use/user interface; Revenue generation; Pricing (for services/products); and Capability/functionality. Gold and Silver awards were conferred for each category – Gold awarded to Google, and Silver to JumpTap – within the mobile search category.

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