The Future Mobile Awards are given to companies that have made a significant contribution to their sector and are poised to make considerable market impact in the future. The gold award recognises Google as being a leading light in the development of the sector.
Dr Windsor Holden, panel judge and principal analyst at Juniper Research, stated: “Through the development of Google Mobile, Google has provided consumers with a user friendly interface and applications which have successfully translated its appeal in the fixed environment into the mobile space. Furthermore, its release for the iPhone – integrating its multiple services into a single interface – has provided additional enhancements to the user experience.”
The awards were granted by a panel of expert judges based on a number of criteria, including: Innovation; Customer retention and growth; Commercial deployment; Ease of use/user interface; Revenue generation; Pricing (for services/products); and Capability/functionality. Gold and Silver awards were conferred for each category - Gold awarded to Google, and Silver to JumpTap - within the mobile search category.