The first day is targeted at partners that want to penetrate an existing base of customer sites with their own branded broadband service and focuses on: an overview of Griffin broadband and it’s USPs, tactics with ecast and direct mail campaigns, telesales approach, 0bjection handling and role plays
The second day is aimed at the partners’ field sales people and focuses on selling large multi-site broadband networks to larger SMEs and corporates. Key elements here include: qualifying existing accounts for major opportunities, use of problem, implication and buying criteria questions to establish a need, case study role plays and example proposals.
This programme compliments the marketing element of Griffin’s new partner programme which provides partners with campaign management assistance and brandable collateral.