Griffin say they were the earliest evangelists of the white-label ‘ISP in a box’ and firmly believe in building their resellers own brands up to increase the value of their company rather than a future competitors.. Griffin Partners can become Certified Partners by passing free courses in Provisioning, Diagnostics, Fault Booking, Field Sales and Telesales. They also offer a portal containing marketing templates, giving Partners the tools they need to sell and market their own services.
Griffin Partners are all provided with Partner Managers, Account Managers and Pre-Sales Engineers to help them win large deals with high recurring revenues. Partners passing the courses are encouraged to ‘use it’ or ‘lose it’ by being involved in sales rallies to kick start broadband campaigns. Sales are monitored on a monthly basis and Partners achieving 15% monthly growth are rewarded with £1.00 Love2Shop vouchers for every broadband line sold in the month. In addition Partners are awarded with virtual poker chips for percentage growth. These can be used in the annual poker tournament at the Partner Day at Sandown Park in October.
Partners that have attended Griffin technical courses report a halving of call durations on technical support significantly reducing their own costs.
“I attended the MOPS Technical Training session in Pride Park, Derby and found the session to be excellent. Me and my company both benefited from the session. I feel my colleague’s calls to [Griffin’s 2nd Line] technical support have decreased by around 70% following the session. I thought the training session provided by Griffin was exemplary,” commented Mark Donne from Index ebusiness.
“We ran a broadband rally and the event was a huge success. At the end of the day we finished with an impressive 45 appointments from 878 calls, giving a conversion rate of 1 appointment for every 19 calls made. Along with the actual appointments we also managed to uncover a significant number of short to medium and long term opportunities. Griffin seems to go that extra mile with its resellers by not just providing excellent products on a high quality network but also investing time assisting with training and development of resellers to achieve maximum success,” added Simon Ryan, from STL Communications Ltd.