Theresa Williams, marketing manager at HSC, stated: “This new rebrand gives us a great new look and pulls together everything across our business, showing the channel that HSC is a three dimensional mobile distribution specialist that will go the extra mile to create the perfect offering with excellent products, backed up with strong and personalised support.”
The HSC logo has maintained its format and core colouring, but has been lifted off the page by applying a graduated 3D treatment to the three converging circles and the lettering.
HSC has also created three distinct circular product icons to highlight airtime, hardware and software, the three key elements of the HSC Mobile Solution, plus multiple square ‘stamp’ icons to portray all of the great value added services dealers get when buying from HSC, including the 1 Account, Marketing Support, Technical Support and its many online services including the Web Store, Support Centre and Connection Tracker.
Williams added: “We have additionally redesigned the dealer price guide creative and built new templates for our e-shots and trade press adverts using these new treatments and icons. On the web we have applied the new logo and styling to yourhsc.com and the support centre support.yourhsc.com.”
She continues: “We wanted to freshen up the look and feel of the HSC brand in all media and restate our market position as ‘The Mobile Solution’ provider. Since re-branding into HSC with the three converging circles in March 2009, we felt that the logo looked a little two dimensional and could do with a lift. We also felt that in a crowded distribution market HSC needed to ‘come off the page’ with a simpler, more continuous look and feel across all our media and communications”.
“Now, our refresh highlights our commitment to a dealer-driven strategy of holding a competitively priced choice of airtime, hardware and software available on one simple dealer account, with service at the heart of everything we do.”