To support end-to-end customer experience and service automation, KCOM customers will also be able to benefit from IMIconnect, IMImobile’s customer journey automation platform, designed to enable and manage the automation of cross-channel customer journeys.
The application has been proven to deliver 60% better first contact response rates, reduce operational costs by 25% and lower inbound call volumes by over 15%.
Stu Smith, KCOM’s Head of Innovation & Development, said: “Our guiding principle is to help our clients improve their customers’ experiences and the integration of robust and secure social messaging is vital to that. By working closely with IMImobile we can innovate solutions to meet the growing demand from end users who prefer to communicate with companies across multiple social channels.”
The partnership will allow clients of KCOM to improve their customers’ experience and enable better customer communication engagement. There is a growing consumer demand to use mobile and digital channels to engage with their customers. Recent research conducted by IMImobile has shown that more than two thirds (68%) of consumers who have already used a messaging channel to contact a business preferred it to using traditional methods of phone or email. Moreover, of those who had not yet used a digital or automated channel to contact a business, 65% would be open to doing so.
Jay Patel, Chief Executive of IMImobile, commented: “Contact centres are a key part of any customer engagement strategy as businesses are adapting to respond more effectively to the demands of the connected consumer. Through IMIchat and our communication orchestration layer, KCOM can further help UK enterprises to utilise digital communications channels in their service and support operations.”