Industry veteran Peter Orr becomes TeleWare Group Sales Director

TeleWare, the provider of intelligent business communication solutions to large and medium Enterprise and Service Providers, today announced Peter Orr as its new Group Sales Director to drive sales within hosted, enterprise and new mobile solutions. Orr joins TeleWare following extensive experience including MCI WorldCom and Siemens and brings with him a proven track record of leading sales teams within the Information Technology sector.

“TeleWare has built an excellent reputation delivering telephony solutions to the leading companies throughout the UK,” said Orr. “I am pleased to be joining a company with both the technical excellence and ability to deliver that is needed by forward thinking businesses.” Orr’s expertise will help continue the outstanding growth TeleWare has had in its Hosted services division and emerging mobile telephony offerings.

With over 25 years in the IT industry, Orr has excelled at both motivating sales teams and breaking open new markets within areas such as IP Telephony and Internet service delivery. Orr has won the prestigious ‘Sales Leader of the Year’ at the National Sales Awards and, in doing so, became the only person to win both these awards.

Orr will drive sales within TeleWare using a strategic mixture of wholesales, dealer, reseller and direct sales within the go-to-market approach to allow TeleWare to address the different customer delivery requirements. An area of immediate focus will be TeleWare Hosted Services for the delivery of TeleWare’s IP Softswitch and multiple applications portfolio in a hosted environment. The TeleWare service is delivered across TDM or IP networks from TeleWare’s hosted environment in Thirsk and London, a Service Provider’s hosted environment or from approved co-location facilities.

“TeleWare has become the UK’s leading hardware independent intelligent business communications solutions provider by having strong sales and technical teams that can relate to the unique business needs and requirements of each market,” Orr commented. “My goal is to help customers and partners understand the solution and benefits that these new areas such as hosted and mobile services provide and continue this unprecedented expansion.” he concluded.

Geoff Haworth, Chairman and Founder of TeleWare Plc, added, “We are pleased that Peter is joining TeleWare. He brings with him a depth of experience in both managing a dynamic sales force and working with our target customers and partners. The coming financial year promises a lot of exciting opportunities in the Telephony Application markets and Peter’s appointment will help us to build on our already strong position.”

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