Informa recognises Huawei with Consumer Messaging App award

Huawei, a provider of next generation telecommunications network solutions for operators around the world, received the ‘Messaging Application: Consumer’ award for its Mobile Newspaper Service (MNS) at the 2010 Global Messaging award ceremony, hosted by Informa Telecoms & Media and 160 Characters, a membership forum for the telecoms messaging industry.

Huawei’s MNS application was recognised for successfully creating a user friendly application that encourages consumers to enjoy content anywhere via messaging services.

The award was presented to the company with the best product or service that has encouraged consumers the most to use mobile messaging. Huawei’s Mobile Newspaper Service enables carriers to send news and information in pictures, text, sound, and animation to subscribers through mobile phones. Working together with newspaper publishers, carriers are able to send daily news to subscribers using delivery channels including SMS (short message service), MMS (multimedia message service) and WAP.

Huawei’s platform is fully customisable and has a strong reporting platform to provide operators and publishers with up to date insights on what is being consumed. Targeted advertising, based on the users’ specified interests, is also available. With over 100 million paid subscribers – a rapidly growing number – this is proving to be a very popular and revenue generating service.

Mike Grenville of 160 Characters said of Huawei’s MNS: “It’s a great demonstration of a simple idea with great results. This is the kind of success we are all looking for!”

Added Dr. Tang Fei, director of rich communication service product line, Huawei: “This award highlights Huawei’s commitment to innovation in the field of mobile application. It encourages us to come up with more innovative services in the future that cater to consumer needs in the messaging industry. Our interactive MNS application promotes convergence between the telecom and media fields. We believe this innovation will bring more value and revenue to the entire value chain.”

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