Intrinsic secures Cisco marketing crown

Intrinsic Technology won a Best Integrated Marketing Campaign award at Cisco’s Velocity marketing conference in Cannes, for its bring-your-own-device (BYOD) campaign.

The awards celebrate excellence in marketing and campaign execution measured by use of Cisco resources, creativity and innovation, business impact, and alignment to Cisco.

Intrinsic’s BYOD campaign was supported by independent research and led to over $2.5 million in the pipeline. The messaging was transmitted through multiple channels including video, white papers, microsites and customer case studies.

Intrinsic partners with a number of industry leading vendors, and holds the highest possible Cisco accreditation.

Adam Jarvis, chief executive at Intrinsic Technology, said: “This is a testament to both our marketing team and our relationship with Cisco. We’ve managed to communicate our expertise through an integrated and highly successful marketing campaign which has delivered a tangible ROI.”

Sherri Liebo, vice president, Global Partner Marketing at Cisco, said:”Cisco is proud to work with so many well-respected and industry-leading channel partners, and it is an honor to recognise Intrinsic as a Cisco Best Integrated Marketing Campaign award winner.”

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David Dungay

Editor - Comms Business Magazine
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