As part of this growth strategy the firm will expand from its current base in Seattle to a brand-new operation in Utah. This move will allow intY to significantly strengthen both its sales, marketing and support capabilities, affording it the necessary infrastructure to onboard new partners and resellers in the most effective manner possible.
Craig Joseph, Chief Operating Officer at intY has stated that this expansion reinforces the importance of the US market to the future growth plans of the business:
“The US has and will always remain a critical market for us at intY. For over six years now we have been building our presence in the north-west region providing our resellers with access to the most cutting-edge cloud solutions from leading businesses. We recognise the demand that now exists for competent cloud services and that is why we are expanding our operation. Expanding to Utah will allow us to install the necessary marketing, sales and support infrastructure needed to dramatically scale our business to all regions within the country.”
Joseph elaborates further to say that it won’t just be its US reseller network which will benefit from this expansion:
“The increasing availability of cloud is breaking down barriers and because of this resellers are needing to support relationships within a number of territories including the UK, US and mainland Europe. Typically, managing this geographical spread of customers requires multiple service agreements, but because we have relationships in place amongst all three regions, this pain-point is instantly removed as our resellers can service those customers through a single relationship back to intY. We will also be looking to expand this in the future to include the Middle-East & Africa (MEA).”