NeoMedia Technologies, the camera-initiated transactions for mobile devices provider, has announced that Laura Marriott, former president of the Mobile Marketing Association (MMA) has joined its board of directors.
Marriott brings a wealth of expertise in mobile marketing to NeoMedia that will contribute to the company’s growth and help strengthen its position as a provider of 2D barcode scanning solutions, enabling new revenue opportunities for brand agencies, mobile operators and handset manufacturers.
As a board member, Marriott will bring an unrivalled knowledge of mobile marketing to help NeoMedia clear obstacles to market development and establish best practices for sustainable growth.
Marriott stated: “I am a strong believer that the 2D mobile barcode industry is at a tipping point and I am excited to be joining NeoMedia at such an important time. Advertisers have a ground breaking opportunity ahead of them as 2D mobile barcoding becomes ubiquitous, enabling powerful, easy to use new forms of customer interaction never experienced through traditional media.”
Iain McCready, CEO at NeoMedia Technologies, stated: “We are honoured to have such a prestigious mobile marketing authority as Laura join our board. With her proven track record of leadership, dedication and the ability to create and execute on programs with measurable results, Laura’s contribution will help to position NeoMedia at the forefront of this exciting industry as it gears up for rapid growth.”
Marriott served as president of the MMA, where she led the global association in its charter to drive the adoption of the mobile channel for marketing purposes. During her tenure, the MMA membership experienced astounding growth, established global headquarters and regional chapters throughout the world, and developed guidelines for the industry. Earlier this year, Marriott was named one of the industry’s Top 10 Women in Wireless by FierceMarkets. Marriott has more than seventeen years of experience in the high tech industry in the areas of business development, product management and marketing.