LG Electronics today announced three new appointments to its UK brand marketing team. With a focus to further build the LG brand in the UK and unify its marketing functions, it has recently appointed Fiona Landsberg as brand manager, Natasha Khan as digital marketing executive and Sylvain Berrier as research and insight manager.
Paul Meadows, head of brand marketing, UK and Ireland, LG Electronics, said: “LG has experienced significant growth globally over the last few years, recording an annual growth rate of 21% since 2001. With a number of high profile sponsorship deals, such as Formula 1, the LG Arena, Fulham Football Club and Harrods, and a strong portfolio of products, we have seen a phenomenal increase in brand awareness on both a global and local scale. To help maintain this growth in the UK, now is the right time to focus on strengthening our brand marketing function.”
These three appointments to LG’s UK brand marketing team complement its existing functions, which include PR, hospitality, digital, and sponsorship and events. Meadows added: “We have developed these new roles to support three focus areas for the business, streamlining brand communications, creating digital initiatives and utilising consumer and market research. Fiona, Natasha and Sylvain bring with them the right experience and expertise to help us succeed.”
Prior to her role as brand manager, Landsberg was marketing manager for LG’s Business Solutions division. In this position, she assisted the business unit to achieve the number one market position for 22 inch monitors, via a dedicated marketing campaign targeting PC gamers and retailers. Prior to LG, Landsberg was at Sony for 25 years where she worked in various roles, including brand communications.
As LG’s digital marketing executive, Khan will aid the digital team in building a strong online presence for the company, including working with social media sites to provide the ideal platform to engage directly with consumers. Prior to joining LG, Khan was campaign executive at O2 where she set up and implemented specific online marketing campaigns for the company’s Prepay business.
Coming from a research background, Berrier has a wealth of experience in assisting high profile brands to develop an understanding of consumer needs and how to best position themselves in the marketplace. Previously, he worked for agencies such as TNS, GfK and Datamonitor. In his new role, Berrier will be responsible for providing the Brand marketing team with recommendations in accordance to future market and consumer developments.