Selling MPLS WANs provides an opportunity for resellers to own the secure private IP network of existing customers, reducing churn and producing high margin revenues. In some cases Average Revenue per User (ARPU) has doubled from just one MPLS deal. If suppliers can really help with lead generation, pre-sales, bid support, installation and white-label help desks, it looks like resellers have everything to gain and nothing to lose.
Oliver Marsden runs 360 Solutions, a rapidly expanding voice and data solutions company in Burton on Trent and was recently introduced to Griffin’s white label MPLS product.
“We couldn’t believe how easy it was to get into selling high value MPLS networking. Within a month we had taken our first order from an existing customer and despite fierce competition from much larger resellers we won a large MPLS contract for a well known law firm. The three year contract is worth nearly half a million pounds and is one of the largest we have ever been awarded. We could not have done this without the skill and expertise of the Griffin account management and pre-sales support team who worked closely with us and the customer to help them buy the right solution.
Oliver Marsden, 360 Solutions, “Griffin are unique in being able to offer a white label MPLS networking solution with all the features (e.g. multiple protocols and QoS) of a carrier-based solution but at a fraction of the cost. Due to Griffin’s deep expertise in provisioning and management software the reseller is able to easily integrate and control leased lines and broadband from different network operators. There is no complicated hardware or configurations at the customer sites either as everything is controlled in Griffin’s cloud.”
Andrew Dickinson, Griffin Internet, “Every reseller has at least one of these deals in their customer base and with recent research showing that 200,000 UK SMEs intend to buy an MPLS network in the next 18 months it is our fastest growing product. MPLS networks were once the exclusive domain of the carriers but now any Reseller can supply a cheaper and better alternative by becoming a Partner for Griffin’s innovative white-label MPLS networking solutions.”