Published by John Wiley & Sons, and Science Museum approved, the book draws on Varrall’s 25 years industry experience to bridge the gap between the technical expertise of engineers and the aims of market and business planners. He discusses how the collaboration of technological imagination with business knowledge will shape the industry’s future.
The launch took place during the Next 25 event at the Science Museum with a welcome from Ian Blatchford, Director of the National Museum of Science and Industry and the Science Museum. This was followed by an update from Alex Tyrell, Project Lead for the Making Modern Communications. Due to open in 2014, this exciting new gallery, which will be the largest in the Museum, will include dedicated content zones, The Cable, The Exchange, The Broadcast, The Web, The Constellation and The Cell covering the history of modern communication, The Message, a stunning and atmospheric entrance to the Gallery, and The Wall, which will give visitors the opportunity to interact with the museum and each other.
The launch concluded with Mike Short, President of the IET and Vice President of Public Affairs at Telefonica O2, looking back over the past 175 years of telecommunications through Wheatstone and Cooke, via the Turing centenary and twenty five years of GSM (in 2009) to the technology of the London 2012 Olympic Games.
Since mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; this book places these changes in the context of the political, social and economic dynamics of global telecommunications.
“The mobile industry is without doubt one of the most dynamic and forward leaning, but there’s often a complete disconnect between those marketing the business and those tasked with delivering the technology,” said Varrall. “Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry.
“In writing this book I’ve included sections and comment from industry experts in both areas and I hope readers can take away a much clearer understanding of the challenges faced on all sides.”
RTT has been providing technology assessment and technology related facilitation programmes to an international client base since 1986. The company's knowledge and experience is principally in mobile terrestrial communications. RTT works closely with a cross section of the industry and the international academic, scientific and industrial research community.