The service will initially launch with the search results of carriers in Thailand and Sweden and will later extend to other regions.
Said Kaj Hagros, COO of Fox Mobile Distribution: “Success in the intensely competitive mobile content industry depends on great content, great customer service, and the most efficient and effective customer acquisition programs. This partnership is another step to accelerate our endeavour to have mobile content contextually integrated with consumer’s browse and search activities, and also supports our efforts to extend our global leadership in mobile content distribution.”
MCN CEO, Marc Bookman, commented: “MCN is focused on what we call ‘Search Merchandising’ with the goal of creating the most direct, profitable connections between mobile users and the content they want on their phones. We’re delighted to add Jamba and Jamster to our growing roster of nearly 200 world class content providers and to have them adopt allwords across so many markets simultaneously. The fact that Fox Mobile Distribution, with its massive annual investment in traditional media and online promotion, is adopting allwords demonstrates its effectiveness at delivering higher click throughs and conversions for both subscription and download services.”