2009 promises to be an important and interesting year for mobile entertainment, according to the Mobile Entertainment Forum (MEF).
On one hand, MEF claimed the global economy is facing unprecedented challenges. On the other, the $25 billion global industry has already weathered and prospered through hard times as well as good and 2009 will be a year in which almost a decade of investments begin to deliver returns.
Here, MEF shares its predictions for the top trends in mobile entertainment in 2009: The iPhone effect, where mobile applications have emerged as a new category in content and the mobile internet will finally come of age; Greater value and transparency for consumers will help sustain demand for mobile entertainment; There will be some delay in the proliferation of mobile advertising.
Also: Telco companies will act as enablers for the entertainment industry with services such as billing, authentication and zero tariff data driving take up; Services that operate at a multi-platform level will begin to dominate the market; The rise of ring back tones; Social networking will become an important driver of mobile entertainment consumption; 2009 will be the year that mobile video really takes off; Emerging economies will become an increasingly important driver for mobile entertainment uptake worldwide; The proliferation of touch screen devices will drive discoverability and content usage.