Mobile Fun has announced impressive revenues of £10 million for the year ending 31st March 2012. This represents a 10% increase on FY2011 against the backdrop of a challenging economic environment in the UK. The company is on course to hit sales of £12+ million over the next financial year.
Mobile Fun’s international sales jumped by 161% to £3.4 million, as the online retailer launched new websites in Spain and The Netherlands to join its established portfolio in the UK, France and Germany.
The company also branched out into adjacent markets with its LoveCases brand, which has sustained month-on-month growth since its launch in November 2011.
The online retailer additionally experienced a record breaking Christmas period in December 2011, with its first “million month” thanks to over £1.1million worth of festive sales.
Mohammed Hussain, Managing Director of Mobile Fun, comments: “Despite the UK economy experiencing negative growth for most of the last financial year, our continued international expansion has seen us achieve enviable progress. Not only did we start the 2011-12 financial year strongly, with a profitable presence in three of the largest countries worldwide for ecommerce, but our roll out of further European websites started to establish a stronger international footprint for Mobile Fun.”
“With analysts such as ABI Research predicting the global smartphone accessories market growing to $38 billion in revenues by 2017, we are capitalising on this trend by rolling out further international websites. Our recent launches include Italy, Australia, Canada, India and the USA.”
Mobile Fun anticipates delivering yet another year of profitable growth in 2012-13, especially as website visits are growing month-on-month. In September 2012, its websites received 3.1 million visits – an uplift of 62% over September 2011 and a new record for Mobile Fun.